“ Facial tattoos in various designs are a sign of status in some cultures.”
“ Diseased people, (leprosy or any other such fear inducing disease) when traveling, will often times wear a cloak that entirely covers their body and ring a bell as they travel, used as a warning for any others to stay away. Could be used for a disguise or safe passage.”
“ (Apologies to GRRM and HBO)
A group of northerners want to bring the Old Gods back to the south. They grow cuttings from the white trees seeking the blessings of the Old Gods on the project, and when the saplings are big enough, they carve faces in them and secretly plant them in forests all over the south, to extend the 'reach' of the Old Gods.
The plan works of course, but the trees are *baby gods*, and behave as such when invoked.”