“ The PC's end up in a strange world where the very rocks are made of gold and jewels.As such gold and jewels is worth very little, but the iron in their swords and belt buckles is suddenly worth a LOT.”
“ Leader carries gold into battle with him. When he sees a great feet of bravery or valor he rewards them with the gold, or maybe a token worth some prize if they survive.”
“ Nearly every primitive culture has had rituals and celebrations to guarantee the proper passage of the seasons and to ensure the fertility of crops and animals. Oversight of these ceremonies was generally the provenance of local kings or priests.
Suppose that the adventurers dispatch one of these fellows. The local peasants may become hysterical, fearing famine and death will stalk the land. Alternatively, they may want one of the new heroes to become king. For a while, this can be a good thing, but the first time that the crops fail, the superstitious locals will want to sacrifice their new leader.”