“ If you want to add a 'supernatural' touch to your campaign, define the rules of magic and the universe. Make your players comfortable with those rules. Then your new supernatural creatures must then break those rules.”
“ The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...”
“ In the middle of a desert in an oasis is a single prospering oak tree. Near the tree is a large pool of water. Drinking from the water is said to give you eternal life but really only extends your life for as long as you continue drinking from it. Those that have found it and left, have never found it again. Some search for it still.”