“ The Petty Kingdoms is a region consisting of hundreds of small states. Some are kingdoms, some are city states, some are large farming communities, some are duchesses and baronies and so on and so forth. Within a few miles the PCs might reach a new 'country' with completely different rules and norms than the one they left behind. 'What do you eat here? Humans ye say? Lets turn around fellas.'”
“ The road has never been more than an overgrown mud track, little travelled and little cared for, petered out to nothing more than a flattened earthen line, barely distinguishable from the rest of the landscape. The soil is dark and fecund and dark oaks stand like sentinels at the forest edge, their branches high and leafy. From them hang grizzly human bones, skulls and shiny precious stones. Who put these strange totems there? Are they warnings? Do the PCs dare to take the stones?”
“ A culture must hide its hands in the arm of their clothing as a sign of respect and peace. When approaching somebody you show them respect by crossing your arms and hiding the hands in the shirt sleeves. Nobody worries about hidden knives and such, it is the threat of magic that this custom was created to prevent.”